It’s no surprise that removing 80% of your video content really smacks your rankings for content on those URLs, and as a result, this tool is reporting the lowest number of keywords for video URLs since 2014. If we filter the data by just video URLs, the decline is even more visible: Pornhub estimated keyword rankings, just video URLs That being said, in a wider context November 2020 was the peak for this measure, and January 2021’s figure of 3,138,000 keywords would be one of the higher months recorded since June 2019 – which as you can see by the graph saw a sharp decline. On a very top level, January 2021 is currently down in terms of total keywords versus December 2020. Pornhub estimated keyword rankings (all URLs) So, let’s take a look at third-party keyword data and the trends from the start of December 2020 to now. Using a combination of WayBack Machine and the live website (at the time of publishing), I estimate that PornHub has removed ~10,821,268 videos (13,751,395 down to 2,954,127) across 196 top-level porn categories. The Scale Of The Removalįirst of all, let’s explore the scale of the removal.
Pornhub quicksand update#
For the data analysis, I’m looking at *(English), and the US market.Īlso, just to note something else – I added a May 2021 update section to the end of this post to see if the trend continued (and if any competitors were able to close the gap).However, at present there are 25-mil+ videos indexed across all of when performing a site: search, so we can assume a fairly good % of these drove at least some traffic. There’s no way to tell (without data access) that all the original videos were indexed by Google and driving traffic.This is using third-party tools, so it’s as objective as you can get without having access to actual data.It’s also fair to say, we need to make some caveats: Warning: Needless to say, this article is going to include words related to the adult industry, so I’d advise discretion. So, almost one month later, I’m going to dig into the data available and try to answer the question: Did removing 80% of its content hurt ? That being said, studies have shown that pruning content intelligently can yield positive impacts for websites.
Pornhub quicksand verification#
You can read the 2022 January update towards the end of this post.įor most websites, drastically reducing the amount of content available (due to the verification of the uploading user) would be catastrophic. As this is an interesting case, and not something that happens every day… So a year later, I’ve looked at the data again and updated the post. This post was originally published in January 2021, in the weeks immediately following Pornhub’s content removal. Not for SEO reasons, but for legal reasons. In December 2020, around the 15th, Pornhub (a MindGeek company) removed millions of videos from their website – slashing the amount of available content considerably.
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